Experience
- Led user research and creative strategy through 12 stakeholder interviews across 6 companies (2 startups, 2 small businesses, and 2 mid-sized companies)
- Created and implemented a design system on Figma with 15 reusable components, ensuring brand consistency across mobile, web, and tablet platforms
- Singlehandedly leading UX and front-end development for MVP website via HTML/CSS and React.js, implementing prototype into a functional and accessible landing page (maintaining Web Content Accessibility Guidelines (WCAG) 2.2 standards) while preserving creative vision
- Implementing a responsive dashboard interface using React.js and data visualization libraries, while concurrently designing an AI-driven analytics feature that translates complex trend data into actionable business recommendations
- Part of a five-person Parsons School of Design team chosen to develop an exhibit for the SNMVC in collaboration with Pride Live, serving 1.58M annual visitors; exhibit became the most popular attraction
- Co-curated and co-designed the layout for a 100+ poster exhibition wall, including creating original posters via InDesign
- Co-led lighting design and contributed to visual design and copywriting for 15+ print materials, including journal covers and flyers designed with a 48-hour turnaround for engagement sessions
- Interpreted the legacy of the Stonewall Riots through research, outreach, and facilitation of three public engagement sessions
- Developed comprehensive brand identity systems for two products, designing detailed guidelines for typography, spacing, and colors, and delivering the final brand books using InDesign
- Crafted animated NFT profile pictures with unique augmented reality capabilities via After Effects and Meta Spark AR, collaborating directly with co-founders
- Created 4+ dashboard designs, prototypes, and mockups while working with development teams
- Created engaging multimedia content for a substantial audience (Instagram: 93.3K followers, YouTube: 194K subscribers)
- Produced bi-weekly content packages using Adobe Creative Suite (1 story set, 2 reels, and 1 long-form video profile), achieving 500+ views per platform through strategic storytelling
- Developed content strategies focusing on niche student interests, increasing engagement metrics
- Collaborated with Creative Director to produce a 2-minute promotional video for a live music event, adapted for YouTube, Instagram, and TikTok, contributing to sold-out event attendance
- Created motion graphics using After Effects for branding elements within the video
- Delivered creative assets within 72-hour deadlines while maintaining high production standards
Skills
Visual & Brand Design
Brand Identity
Typography
Layout
Digital & Print Collateral
Marketing Materials
UX & Interactive Design
Wireframing
Prototyping
Web Animation
Data Visualization
Motion & Video
Motion Graphics
2D Animation
Storyboarding
Video Editing & Post-Production
Design Tools
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
Procreate
Animation & Video Tools
Adobe Animate
Toon Boom Harmony
After Effects
Premiere Pro
DaVinci Resolve
Lightroom
3D & XR / Development
Cinema 4D
Blender
Unity (C#)
Spark AR
TikTok Effect House
HTML
CSS
JavaScript
React.js
Education
- Merit scholarship covering 75% of annual tuition
- Relevant coursework: Visual Design Principles, Advanced UX Design, 3D Modeling and Animation, Game Design and Development
- Merit-based full-tuition scholarship recipient
- Relevant coursework: Web Development, 2D Animation, Video Production, Post-Production
- International study experiences in Oman, Italy, and New York
Recognition
TEA INSPIRE & IAAPA Expo Talent Programs
Big Break Foundation
November 2023, March 2024
Chosen for competitive industry programs offering mentorship, funding, and networking opportunities with global leaders in experience design and themed entertainment. Attended the TEA INSPIRE conference, THEA Awards, and IAAPA Expo, gaining exposure to cutting-edge trends and technologies in experience design.
Reality Hack Semi-Finalist
MIT Reality Hack
January 2023
Developed an AR application for collaborative filmmaking and accessible visual effects, contributing to the democratization of visual effects for social media platforms.
Quantum Design Jam Finalist
IBM
October 2022
Created an interactive film experience utilizing quantum computing for dynamic content generation, providing a unique experience with each viewing.
Extracurriculars & Volunteering