Experience
- Produced multi-platform content for the Roadtrip summer campaign across Instagram, TikTok, billboards, LED screens, and email, resulting in 11% follower growth, doubled engagement (avg. 100 likes), and a 5% email click-through rate
- Designed stories, reels, static posts, and emails with cohesive branding and iterative improvements based on performance data
- Led user research and creative strategy through 12 stakeholder interviews across 6 companies (2 startups, 2 small businesses, and 2 mid-sized companies)
- Created and implemented a design system on Figma with 15 reusable components, ensuring brand consistency across mobile, web, and tablet platforms
- Singlehandedly leading UX and front-end development for MVP website via HTML/CSS and React.js, implementing prototype into a functional and accessible landing page (maintaining Web Content Accessibility Guidelines (WCAG) 2.2 standards) while preserving creative vision
- Implementing a responsive dashboard interface using React.js and data visualization libraries, while concurrently designing an AI-driven analytics feature that translates complex trend data into actionable business recommendations
- Part of a five-person Parsons School of Design team chosen to develop an exhibit for the SNMVC in collaboration with Pride Live, serving 1.58M annual visitors; exhibit became the most popular attraction
- Co-curated and co-designed the layout for a 100+ poster exhibition wall, including creating original posters via InDesign
- Co-led lighting design and contributed to visual design and copywriting for 15+ print materials, including journal covers and flyers designed with a 48-hour turnaround for engagement sessions
- Interpreted the legacy of the Stonewall Riots through research, outreach, and facilitation of three public engagement sessions
- Developed comprehensive brand identity systems for two products, designing detailed guidelines for typography, spacing, and colors, and delivering the final brand books using InDesign
- Crafted animated NFT profile pictures with unique augmented reality capabilities via After Effects and Meta Spark AR, collaborating directly with co-founders
- Created 4+ dashboard designs, prototypes, and mockups while working with development teams
- Designed and built Shopify store and product pages, creating all supporting assets; achieved target sales in under two weeks
- Created engaging multimedia content for a substantial audience (Instagram: 93.3K followers, YouTube: 194K subscribers)
- Produced bi-weekly content packages using Adobe Creative Suite (1 story set, 2 reels, and 1 long-form video profile), achieving 500+ views per platform through strategic storytelling
- Developed content strategies focusing on niche student interests, increasing engagement metrics
- Collaborated with Creative Director to produce a 2-minute promotional video for a live music event, adapted for YouTube, Instagram, and TikTok, contributing to sold-out event attendance
- Created motion graphics using After Effects for branding elements within the video
- Delivered creative assets within 72-hour deadlines while maintaining high production standard
Skills
Design & Branding
Identity Systems
Typography
Visual Design
Print & Digital Collateral
Motion & Video
2D Animation
Motion Graphics
Video Production & Editing
UX/UI
User Research
Wireframing
Prototyping
Design Systems
Information Architecture
Front-End Development
HTML
CSS
JavaScript
React.js
Responsive Design
Web Accessibility (WCAG 2.2)
3D & XR
3D Modeling
AR/VR Development
Design Tools
Photoshop
Illustrator
InDesign
Figma
Procreate
Motion Tools
After Effects
Animate
Harmony
Premiere Pro
DaVinci Resolve
Lightroom
3D/XR Tools
Cinema 4D
Blender
Unity (C#)
Spark AR
TikTok Effect House
Web Platforms
WordPress
Shopify
Squarespace
MailChimp
Analytics & Ops
Google Analytics
Hootsuite
Microsoft Office
Education
- Merit scholarship covering 75% of annual tuition
- Merit-based full-tuition scholarship recipient
- International study experiences in Oman, Italy, and New York
Recognition
TEA INSPIRE & IAAPA Expo Talent Programs
Big Break Foundation
November 2023, March 2024
Selected for competitive programs offering mentorship and networking with global leaders in experience design
MIT Reality Hack Semi-Finalist
MIT Reality Hack
January 2023
Developed AR application for collaborative filmmaking and accessible visual effects for social media
IBM Quantum Design Jam Finalist
IBM
October 2022
Created interactive film experience utilizing quantum computing for dynamic content generation
Extracurriculars & Volunteering